Cookie Policy

Last updated: 24 November 2025

This Cookie Policy explains how RoodtSquared Ltd ("we", "us", or "our") uses cookies and similar technologies when you visit our website. Please read this alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you browse a website. They help the site recognise your device, remember your preferences, and improve your browsing experience.

Cookies can be:

• Session cookies – deleted when you close your browser.
• Persistent cookies – stored until they expire or you delete them.
• First-party cookies – set by our website.
• Third-party cookies – set by services we integrate (e.g., analytics, marketing tools).

We also use related tracking technologies such as pixels, tags, and scripts.

2. How We Use Cookies

We use cookies for the following purposes:

Essential Cookies

Required for website functionality (e.g., security, page loading, remembering cookie preferences).

Analytics Cookies

Help us understand how visitors use our site. We use:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Internal reporting tools

These allow us to track site traffic, pages visited, time on page, device type, and user interactions.

Performance Cookies

Used to improve speed, usability, and user experience.

Marketing Cookies

Used to deliver relevant advertising and measure campaign performance. These may include:

• Retargeting cookies
• Advertising network cookies
• Social media tracking pixels (if enabled)

Form & Submission Tracking

If you submit a form (e.g., for a report or to request contact), we may place cookies or tracking events to:

• Monitor conversions
• Record which marketing channel you came from
• Analyse the performance of our tools and calculators
• Store your form progress so you don't lose your data

3. Third-Party Cookies

We may allow trusted third parties to place cookies, including:

• Google Analytics / GA4 – site performance and usage tracking
• Google Tag Manager – cookie and tag management
• Advertising networks – to deliver relevant ads (if used)
• CRM / form providers – to monitor form submissions and integrations
• Trusted renewable energy partners – if you request to be contacted or if you opt-in to share your details

These providers may transfer data outside the UK/EEA. When they do, we ensure suitable safeguards are in place (e.g., Standard Contractual Clauses).

4. Data Sharing With Partners

If you submit a form requesting a quote, further information, or a connection to an installer, we may share your details with our carefully selected renewable-energy partners, such as:

• Solar installers
• Heat pump installers
• EPC professionals
• Energy-efficiency service providers

We only do this:

• With your consent, and
• Where it is necessary to fulfil your request

We do not sell your data to multiple companies. We only connect you with trusted partners relevant to your enquiry.

5. Managing Cookies

When you first visit our website, you will see a cookie consent banner. This allows you to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences

You can change your cookie settings at any time:

• Using the Cookie Settings button at the top of this page
• Your browser settings (instructions vary by browser)

Please note: disabling certain cookies may impact the functionality of our website and calculator tools.

6. Changes to This Policy

We may update this Cookie Policy periodically. Updates will be posted here with a revised "Last Updated" date.

7. Contact Us

If you have any questions about our use of cookies or tracking technologies, please contact: